You're undercharging - How to raise your art prices

 

You're undercharging.

You know it.

You feel it.

But you're scared clients will say no, or worse — disappear.

Let’s get this straight:

If you're great at what you do...

deliver on time…

and your clients love you...

Then raising your rates isn't greedy.

It’s overdue.

Here’s how to do it the smart way 

Step 1 — Understand what you’re really charging for

You're not just selling:

❌ a logo

❌ a video

❌ a copy deck

You're selling:

✅ peace of mind

✅ results

✅ time saved

Start charging for the value — not just the task.

Step 2 — Know your numbers

Ask yourself:

What do I want to earn per month?

How many clients/projects can I realistically handle?

What does that mean per client?

Now compare that to what you’re charging.

Are you undercutting yourself?

Step 3 — Create a better offer, not just a more expensive one

Don’t just raise the price.

Raise the value.

Package your services better.

Add strategy. Add clarity. Add polish.

Premium pricing makes sense when your offer feels premium.

Step 4 — Practice saying the new price

Your energy sells it first.

If you say “It’s $1,000” like you’re apologizing, they’ll feel that.

Say it calmly, clearly, and like it’s normal — because it is.

Confidence is half the close.

Step 5 — Expect some drop-off (that’s a good thing)

Some people will ghost.

Let them.

You’re making space for better clients — the ones who respect your time, budget, and boundaries.

You only need a few yeses to level up.

Step 6 — Update your content and language

Stop saying “affordable.”

Stop marketing like you're trying to be everyone’s budget option.

Instead, highlight

Results

Experience

Quality

Process

Positioning matters.

Step 7 — Get one win at the new rate

Your whole mindset will shift the moment someone says yes to your new rate.

That’s when you realize:

“I should’ve done this sooner.”

Price creates perception.

You’re allowed to grow.

Raising your rates isn’t about greed.

It’s about growth.

Growth in your skill.

Growth in your value.

Growth in what you believe you’re worth.

This is your sign to stop undercharging.

You’re ready — raise it.